Frequently asked questions

Why was Cov­er­sto­ries designed?

Vision­ary brands deserve a beau­ti­ful and com­pelling way to get their sto­ries in the media. Cov­er­sto­ries offers the dig­i­tal equiv­a­lent of a brand­ed spe­cial in a print­ed news­pa­per or mag­a­zine. Our goal is to rid the world of ugly adver­to­ri­als and con­fus­ing native ads, by stand­ing out instead of blend­ing in.

How does it work?

We dis­trib­ute Cov­er­sto­ries in the mobile ad space of the media titles of your choice. With one tap, your cov­er opens into a fullscreen, scrol­lable mag­a­zine-like sto­ry. Cov­er­sto­ries can car­ry long form arti­cles as well as video’s and pho­tog­ra­phy. The call to action at the end takes read­ers to any of your own web­pages. Read­ers can always return to the host pub­li­ca­tion by tap­ping the close button.

Who can use Coverstories?

Our clients include brands, cre­ative agen­cies, PR firms, and brand­ed con­tent teams at pub­lish­ers. Cov­er­sto­ries work par­tic­u­lar­ly well for tech com­pa­nies, finan­cial ser­vices, NGO’s, cul­tur­al insti­tu­tions and her­itage brands.

How can Cov­er­sto­ries help to reach our cam­paign goals?

Cov­er­sto­ries get an open rate that’s gen­er­al­ly a mul­ti­ple of the bench­mark for native adver­tis­ing. Read­ers dive into your sto­ry, take in your mes­sage and are guid­ed gen­tly to your call to action. Here you can get con­ver­sions depend­ing on your cam­paign goal: dri­ve down­loads, get sub­scrip­tions and fol­low­ers, invite peo­ple to a shop­ping page or make them sign up for an event.

What is your pric­ing model?

Cus­tom cam­paigns are avail­able from € 99 per day, depend­ing on your media selec­tion. A cam­paign of one week requires at least a bud­get of € 693. Prices exclude val­ue added tax / VAT.

Spe­cial rates apply for cre­ative agen­cies. For pub­lish­ers we offer a Starter License and Part­ner License.

Do you pro­duce con­tent too?

Yes, we offer cus­tom cov­er illus­tra­tions and unique brand­ed sto­ries as option­al add-ons. To pro­vide this on demand ser­vice we work with a net­work of tal­ent­ed illus­tra­tors, writ­ers and photographers.

Why choose Cov­er­sto­ries over old­er native adver­tis­ing solutions?

Native adver­tis­ing is a messy space where brands have lost influ­ence over the way their sto­ries are pre­sent­ed. You either have to face ques­tion­able con­tent appear­ing along­side your arti­cles or your sto­ries appear­ing on low-qual­i­ty web­sites for the sake of reach. Our mis­sion is to infuse native adver­tis­ing with beau­ty and account­abil­i­ty while embrac­ing the ever expand­ing pow­er of mobile.

How do you keep out click­bait and fake news?

No Cov­er­sto­ry will ever be pub­lished with­out a pair of human eyes check­ing the suit­abil­i­ty and edi­to­r­i­al qual­i­ty of its con­tent, as well as com­pli­ance with our gen­er­al terms and conditions.

Does Cov­er­sto­ries require spe­cial tech­ni­cal inte­gra­tion on the pub­lish­ers’ side?

Cov­er­sto­ries works with most SSP’s and exist­ing ad tech and doesn’t require com­pli­cat­ed cus­tom integration.

What kind of track­ing, ana­lyt­ics and report­ing do you offer?

We mea­sure the open rate, num­ber of read­ers, call to action traf­fic and time spent on a Cov­er­sto­ry and give our clients access to this data in a detailed per­for­mance report.