Coverstories
Coverstories
Sluit

Coverstories helps visionary brands advertise their stories. Engage thousands of readers in news sites and apps, with open rates of up to 12x the industry average.

coverstories.co
Coverstories

17 clever ways brands use Coverstories

Whether you're a corporate organisation, a startup, a cultural institution or an NGO: here's an overview of creative ways to reach your goals with Coverstories.

1. Use Coverstories to introduce your app or product to new users

Rele­vant for: star­tups ente­ring a new mar­ket, who need to be dis­co­vered by a broa­der audience of poten­tial customers.

Type of con­tent: a brief, use­ful and pre­fe­ra­bly visual intro­duc­tion of your pro­duct or app and the story behind it, which could include a demo video.

Sug­ge­sted call to action: down­load the app, start your free trial, book a test drive

2. Use Coverstories to grow the audience of your thought leadership

Rele­vant for: cor­po­ra­tes and other orga­ni­sa­ti­ons who regu­larly publish valu­a­ble insights and opi­ni­ons online to streng­then their reputation.

Type of con­tent: a remar­ka­ble arti­cle from a CEO or lea­ding expert, the high­lights of a new report, inte­res­ting data and infographics.

Sug­ge­sted call to action: read our whi­te­pa­per, down­load the report, sub­scribe to our news­let­ter, get in touch with our experts

3. Use Coverstories to highlight your innovation, craftsmanship or heritage

Rele­vant for: luxury and heri­tage brands and direct to con­su­mer e‑commerce com­pa­nies, who want to show what makes them unique.

Type of con­tent: a clo­ser look at a ground­brea­king inno­va­tion, an ate­lier or fac­tory visit, a story showing how well a pro­duct is made.

Sug­ge­sted call to action: visit our shop, pre-order now, sub­scribe to our news­let­ter, dis­co­ver the new collection

4. Use Coverstories to bring (the best of) your print publication to an online audience

Rele­vant for: com­pa­nies and orga­ni­sa­ti­ons who inve­sted in pro­du­cing beau­ti­ful print publi­ca­ti­ons and want to reach an online audience too.

Type of con­tent: out­stan­ding sto­ries cre­a­ted for cus­to­mer maga­zi­nes, bro­chu­res, cata­lo­gues and annual reports.

Sug­ge­sted call to action: request our cata­lo­gue, visit our web­site, sub­scribe to our newsletter

5. Use Coverstories to get more supporters for your cause or charity

Rele­vant for: NGO’s and other non-pro­fit orga­ni­sa­ti­ons loo­king to broa­den their sup­port and recognition.

Type of con­tent: sto­ries con­nec­ted to cha­rity cam­paigns, behind the sce­nes repor­tage, inter­views with aid reci­pients and staff, news­worthy inves­ti­ga­tive data and infographics.

Sug­ge­sted call to action: donate now, sign the peti­tion, sup­port our cam­paign, sub­scribe to our news­let­ter, sign up for our event

6. Use Coverstories to create a buzz around a book, film, performance or exhibition

Rele­vant for: publis­hers, film pro­du­cers and dis­tri­bu­tors, muse­ums, the­a­ters and art spaces.

Type of con­tent: a sneak pre­view video, behind the sce­nes pho­to­graphy, a rea­ding sam­ple, an inter­view with an author, direc­tor, actor or soloist, a per­so­nal (vir­tual) tour showing highlights.

Sug­ge­sted call to action: reserve a seat, buy a tic­ket, pur­chase book, pre-order now, plan your visit

7. Use Coverstories to give (new) customers a peek behind the scenes of your company

Rele­vant for: cor­po­ra­tes and govern­men­tal orga­ni­sa­ti­ons who want to show the human side of their operations.

Type of con­tent: behind the scene repor­tage, inter­views with staff and cus­to­mers, a fac­tory tour, a clo­ser look at the value chain or a visit to the uns­ung heroes of a spe­cial department.

Sug­ge­sted call to action: sub­scribe to our news­let­ter, visit our web­site, stay up to date, get in touch

8. Use Coverstories to grow the audience of your podcast

Rele­vant for: any brand or orga­ni­sa­tion that pro­du­ces a pod­cast and wants to grow its audience of listeners.

Type of con­tent: an embed­ded epi­sode of your pod­cast, with a short intro­duc­tion of the theme of the series, the host, the guests, the topic and some memo­ra­ble quotes.

Sug­ge­sted call to action: lis­ten on Spo­tify, Apple Pod­cast, Google Pod­cast, down­load episode

9. Use Coverstories as an alternative for a press release

Rele­vant for: com­pa­nies regu­larly publis­hing press relea­ses who are dis­sa­tis­fied with the requi­red effort and the resul­ting media exposure.

Type of con­tent: your press release trans­for­med into a news story or back­ground fea­ture, with pho­to­graphs and video, which can be self-publis­hed directly in the media of your choice.

Sug­ge­sted call to action: sub­scribe to our news­let­ter, visit our cor­po­rate news­room, get in touch with our public rela­ti­ons team

10. Use Coverstories to get more people excited about your event

Rele­vant for: any brand orga­ni­s­ing an event in need of more awa­re­ness, visi­tors or tic­ket sales.

Type of con­tent: an over­view of the line-up or pro­gramme, a pro­mo­ti­o­nal video, a sneak peak of the pre­pa­ra­ti­ons, play­lists, inter­views with the staff, announ­ce­ment of high-pro­file spea­kers and acts.

Sug­ge­sted call to action: buy a tic­ket, reserve a seat, sub­scribe to our news­let­ter, get an early bird deal

11. Use Coverstories to take a stand in the public debate

Rele­vant for: any brand or non-pro­fit orga­ni­sa­tion with a strong point-of-view, wan­ting to be heard and under­stood by a wider audience in the media.

Type of con­tent: appeals for public sup­port, in-depth cri­sis com­mu­ni­ca­tion, a mes­sage by a CEO or chair(wo)man sup­por­ting or den­oun­cing a policy, the intro­duc­tion of ini­ti­a­ti­ves and collaborations.

Sug­ge­sted call to action: join the move­ment, sub­scribe to our news­let­ter, sign the peti­tion, down­load our report

12. Use Coverstories for employer branding

Rele­vant for: any com­pany or orga­ni­sa­tion that wants to attract the right talent and be recog­ni­sed as a top employer.

Type of con­tent: inter­views with cur­rent employ­ees and trai­nees, a day behind the sce­nes, an impres­sion of your com­pany cul­ture, more infor­ma­tion about job ope­nings, spe­cial perks and the appli­ca­tion process.

Sug­ge­sted call to action: apply now, dis­co­ver our job ope­nings, visit our website

13. Use Coverstories to thank your stakeholders

Rele­vant for: any com­pany or orga­ni­sa­tion that wants to thank sup­pliers, cus­to­mers, part­ners or clients by put­ting them in the spotlight.

Type of con­tent: inter­views and or/​portraits, enri­ched with pho­to­graphy and video.

Sug­ge­sted call to action: sub­scribe to our news­let­ter, visit our website

14. Use Coverstories to show how committed you are to sustainability

Rele­vant for: com­pa­nies and orga­ni­sa­ti­ons who deserve more recog­ni­tion for their work on sustainability.

Type of con­tent: the high­lights from your sustai­na­bi­lity report, a clo­ser look at an inno­va­tion tha­t’s good for the envi­ron­ment, inter­views with pio­neers, inven­tors or activists.

Sug­ge­sted call to action: read our report, visit our web­site, sub­scribe to our newsletter

15. Use Coverstories to distribute your new video (series)

Rele­vant for: brands pro­du­cing (series) of video’s, loo­king for more vie­wers beyond their own chan­nels and social media.

Type of con­tent: a sin­gle embed­ded film or epi­so­des of a series, with a help­ful intro­duc­tion and/​or descrip­tion. Ver­ti­cal video’s can also be embedded.

Sug­ge­sted call to action: sub­scribe to our news­let­ter, visit our web­site, any call to action from the video

16. Use Coverstories to promote your city or country as a destination

Rele­vant for: (local) govern­ments, city coun­cils and tou­rist boards who want to draw visi­tors for busi­ness, tou­rism and investment.

Type of con­tent: attrac­tive gui­des to a region or city, port­raits of locals, insi­ders’ recom­men­da­ti­ons, local entre­pre­neurs in the spot­light, pho­to­jour­na­lism, vir­tual tours.

Sug­ge­sted call to action: plan your visit, visit our web­site, find accom­mo­da­ti­ons, get in touch, sub­scribe to our newsletter

17. Use Coverstories to inform people about your educational course or seminars

Rele­vant for: uni­ver­si­ties and other edu­ca­ti­o­nal insti­tu­ti­ons, com­pa­nies offe­ring trai­ning cour­ses and seminars.

Type of con­tent: video lec­tu­res, a clo­ser look at your cur­ri­cu­lum, inter­views with high-pro­file tutors and spea­kers, a quick intro­duc­tion to exci­ting the­mes and topics.

Sug­ge­sted call to action: sub­scribe to our news­let­ter, request infor­ma­tion, visit our open day, sign up for the course

Present your stories in the media like never before

Coverstories helps visionary brands advertise their stories. Engage thousands of readers in news sites and apps, with open rates of up to 12x the industry average.

Present your stories in the media like never before Go to Coverstories

Meer verhalen van Coverstories