Whether you're a corporate organisation, a startup, a cultural institution or an NGO: here's an overview of creative ways to reach your goals with Coverstories.
1. Use Coverstories to introduce your app or product to new users
Relevant for: startups entering a new market, who need to be discovered by a broader audience of potential customers.
Type of content: a brief, useful and preferably visual introduction of your product or app and the story behind it, which could include a demo video.
Suggested call to action: download the app, start your free trial, book a test drive
2. Use Coverstories to grow the audience of your thought leadership
Relevant for: corporates and other organisations who regularly publish valuable insights and opinions online to strengthen their reputation.
Type of content: a remarkable article from a CEO or leading expert, the highlights of a new report, interesting data and infographics.
Suggested call to action: read our whitepaper, download the report, subscribe to our newsletter, get in touch with our experts
3. Use Coverstories to highlight your innovation, craftsmanship or heritage
Relevant for: luxury and heritage brands and direct to consumer e‑commerce companies, who want to show what makes them unique.
Type of content: a closer look at a groundbreaking innovation, an atelier or factory visit, a story showing how well a product is made.
Suggested call to action: visit our shop, pre-order now, subscribe to our newsletter, discover the new collection
4. Use Coverstories to bring (the best of) your print publication to an online audience
Relevant for: companies and organisations who invested in producing beautiful print publications and want to reach an online audience too.
Type of content: outstanding stories created for customer magazines, brochures, catalogues and annual reports.
Suggested call to action: request our catalogue, visit our website, subscribe to our newsletter
5. Use Coverstories to get more supporters for your cause or charity
Relevant for: NGO’s and other non-profit organisations looking to broaden their support and recognition.
Type of content: stories connected to charity campaigns, behind the scenes reportage, interviews with aid recipients and staff, newsworthy investigative data and infographics.
Suggested call to action: donate now, sign the petition, support our campaign, subscribe to our newsletter, sign up for our event
6. Use Coverstories to create a buzz around a book, film, performance or exhibition
Relevant for: publishers, film producers and distributors, museums, theaters and art spaces.
Type of content: a sneak preview video, behind the scenes photography, a reading sample, an interview with an author, director, actor or soloist, a personal (virtual) tour showing highlights.
Suggested call to action: reserve a seat, buy a ticket, purchase book, pre-order now, plan your visit
7. Use Coverstories to give (new) customers a peek behind the scenes of your company
Relevant for: corporates and governmental organisations who want to show the human side of their operations.
Type of content: behind the scene reportage, interviews with staff and customers, a factory tour, a closer look at the value chain or a visit to the unsung heroes of a special department.
Suggested call to action: subscribe to our newsletter, visit our website, stay up to date, get in touch
8. Use Coverstories to grow the audience of your podcast
Relevant for: any brand or organisation that produces a podcast and wants to grow its audience of listeners.
Type of content: an embedded episode of your podcast, with a short introduction of the theme of the series, the host, the guests, the topic and some memorable quotes.
Suggested call to action: listen on Spotify, Apple Podcast, Google Podcast, download episode
9. Use Coverstories as an alternative for a press release
Relevant for: companies regularly publishing press releases who are dissatisfied with the required effort and the resulting media exposure.
Type of content: your press release transformed into a news story or background feature, with photographs and video, which can be self-published directly in the media of your choice.
Suggested call to action: subscribe to our newsletter, visit our corporate newsroom, get in touch with our public relations team
10. Use Coverstories to get more people excited about your event
Relevant for: any brand organising an event in need of more awareness, visitors or ticket sales.
Type of content: an overview of the line-up or programme, a promotional video, a sneak peak of the preparations, playlists, interviews with the staff, announcement of high-profile speakers and acts.
Suggested call to action: buy a ticket, reserve a seat, subscribe to our newsletter, get an early bird deal
11. Use Coverstories to take a stand in the public debate
Relevant for: any brand or non-profit organisation with a strong point-of-view, wanting to be heard and understood by a wider audience in the media.
Type of content: appeals for public support, in-depth crisis communication, a message by a CEO or chair(wo)man supporting or denouncing a policy, the introduction of initiatives and collaborations.
Suggested call to action: join the movement, subscribe to our newsletter, sign the petition, download our report
12. Use Coverstories for employer branding
Relevant for: any company or organisation that wants to attract the right talent and be recognised as a top employer.
Type of content: interviews with current employees and trainees, a day behind the scenes, an impression of your company culture, more information about job openings, special perks and the application process.
Suggested call to action: apply now, discover our job openings, visit our website
13. Use Coverstories to thank your stakeholders
Relevant for: any company or organisation that wants to thank suppliers, customers, partners or clients by putting them in the spotlight.
Type of content: interviews and or/portraits, enriched with photography and video.
Suggested call to action: subscribe to our newsletter, visit our website
14. Use Coverstories to show how committed you are to sustainability
Relevant for: companies and organisations who deserve more recognition for their work on sustainability.
Type of content: the highlights from your sustainability report, a closer look at an innovation that’s good for the environment, interviews with pioneers, inventors or activists.
Suggested call to action: read our report, visit our website, subscribe to our newsletter
15. Use Coverstories to distribute your new video (series)
Relevant for: brands producing (series) of video’s, looking for more viewers beyond their own channels and social media.
Type of content: a single embedded film or episodes of a series, with a helpful introduction and/or description. Vertical video’s can also be embedded.
Suggested call to action: subscribe to our newsletter, visit our website, any call to action from the video
16. Use Coverstories to promote your city or country as a destination
Relevant for: (local) governments, city councils and tourist boards who want to draw visitors for business, tourism and investment.
Type of content: attractive guides to a region or city, portraits of locals, insiders’ recommendations, local entrepreneurs in the spotlight, photojournalism, virtual tours.
Suggested call to action: plan your visit, visit our website, find accommodations, get in touch, subscribe to our newsletter
17. Use Coverstories to inform people about your educational course or seminars
Relevant for: universities and other educational institutions, companies offering training courses and seminars.
Type of content: video lectures, a closer look at your curriculum, interviews with high-profile tutors and speakers, a quick introduction to exciting themes and topics.
Suggested call to action: subscribe to our newsletter, request information, visit our open day, sign up for the course
Present your stories in the media like never before
Coverstories helps visionary brands advertise their stories. Engage thousands of readers in news sites and apps, with open rates of up to 12x the industry average.